:root{--blue:#004591;--deep:#073367;--ink:#142f4c;--muted:#51667c;--pale:#edf5fc;--line:#cfdeeb;--orange:#ffbc91;--orange-light:#fff1e7;--white:#fff;--display:Georgia,'Times New Roman',serif;--text:'Avenir Next','Segoe UI',Verdana,sans-serif}
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.hero{padding-block:86px 66px;display:grid;grid-template-columns:minmax(0,1.85fr) minmax(280px,1fr);gap:72px;align-items:center}.hero-copy .eyebrow{margin-bottom:25px}.hero-summary{margin-top:27px;max-width:645px;font-size:18px;line-height:1.8;color:var(--muted)}.hero-actions{display:flex;align-items:center;gap:24px;margin-top:32px;flex-wrap:wrap}.dateline{margin-top:35px;font-size:12px;color:var(--muted)}.dateline strong{color:var(--ink);font-weight:650}.start-here{padding:34px 32px 30px;background:var(--pale);position:relative;border-top:5px solid var(--orange)}.start-here:after{content:'↗';position:absolute;right:25px;top:26px;color:var(--blue);font-size:30px;line-height:1}.start-here h2{font-size:48px;margin-top:10px;margin-bottom:22px}.start-here>p:not(.label){font-size:14px;color:var(--muted);line-height:1.75}.first-steps{list-style:none;counter-reset:steps;padding:0;margin:21px 0 25px}.first-steps li{counter-increment:steps;display:flex;gap:13px;font-size:13px;line-height:1.65;padding:13px 0;border-top:1px solid #c7d9ea;margin:0}.first-steps li:before{content:counter(steps) '.';color:var(--blue);font-size:14px;font-weight:650;flex:none}.first-steps a{font-weight:600;text-decoration:none}.first-steps a:hover{text-decoration:underline}.scope-strip{border-block:1px solid var(--line)}.scope-inner{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-block:19px;color:var(--muted);font-size:12px}.scope-inner strong{font-size:19px;color:var(--blue);font-weight:650;margin-right:5px}
.results-layout{display:grid;grid-template-columns:minmax(0,1.8fr) minmax(260px,1fr);border:1px solid var(--line);border-radius:3px;overflow:hidden}.chart-panel{padding:32px 36px}.chart-heading h3{font-size:23px}.chart-heading>p{font-size:13px;color:var(--muted);margin-top:5px}.control-line{display:flex;align-items:flex-start;gap:15px;margin-top:22px}.control-line+.control-line{margin-top:12px}.control-label{font-size:11px;color:var(--muted);width:46px;flex:none;padding-top:9px}.segmented{display:flex;border:1px solid var(--line);border-radius:3px;overflow:visible;max-width:100%}.segmented button{background:white;color:var(--muted);border:0;border-radius:0;padding:8px 13px;font-size:11px;line-height:1.5;font-weight:600}.segmented button+button{border-left:1px solid var(--line)}.segmented button[aria-pressed=true]{background:var(--blue);color:white}.segmented button:hover:not([aria-pressed=true]){background:var(--pale)}.chart-context{margin:25px 0 25px;font-size:12px;color:var(--muted);min-height:40px}.chart-context strong{color:var(--blue)}.bar-chart{display:grid;gap:20px;min-height:175px}.bar-row{display:grid;grid-template-columns:115px minmax(0,1fr) 48px;gap:16px;align-items:center}.bar-label{font-size:12px;line-height:1.5;font-weight:600}.bar-label small{display:block;color:var(--muted);font-size:10px;font-weight:400}.bar-track{height:27px;background:repeating-linear-gradient(to right,#f1f6fa 0,#f1f6fa calc(25% - 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.plan-section{padding-block:100px;background:var(--blue);color:white}.plan-section .eyebrow{color:var(--orange)}.plan-section h2{color:white}.plan-section .section-heading>p:last-child{color:#d3e3f3}.priorities{display:grid;gap:20px}.priority{background:white;border-radius:3px;color:var(--ink);padding:32px 36px;border-left:5px solid var(--orange)}.priority-heading{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:30px;align-items:start}.priority-heading .priority-phase{font-size:11px;color:var(--blue);font-weight:650;margin-bottom:7px}.priority h3{font-size:28px;color:var(--blue)}.priority-why{color:var(--muted);font-size:14px;line-height:1.8;max-width:800px;margin-top:12px}.priority-owner{font-size:10px;text-align:right;max-width:220px;line-height:1.7;color:var(--muted)}.priority-owner strong{display:block;color:var(--blue);font-size:12px}.priority-body{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:40px;margin-top:27px;padding-top:23px;border-top:1px solid var(--line)}.priority-body h4{font-size:12px;color:var(--blue);margin-bottom:12px}.priority-body ol{font-size:12px;line-height:1.8;padding-left:1.15rem}.priority-body li{padding-left:4px}.completion{background:var(--pale);padding:20px 23px}.completion p{font-size:11px;line-height:1.8}.completion h4:not(:first-child){margin-top:18px}.priority-links{display:flex;gap:18px;flex-wrap:wrap;margin-top:20px}.priority-links a{font-size:11px;font-weight:600}.priority-more{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.3);border-radius:3px}.priority-more summary{padding:21px 27px;color:white;font-size:18px;font-weight:600;cursor:pointer}.priority-more summary::marker{color:var(--orange)}.priority-more .priority{margin:0 7px 7px;border-left:0}.loading{font-size:14px}.channel-list{border-top:1px solid var(--line)}.channel{display:grid;grid-template-columns:170px minmax(0,1fr) 220px;gap:35px;padding:28px 0;border-bottom:1px solid var(--line)}.channel h4{color:var(--blue);font-family:var(--display);font-size:26px;font-weight:400;letter-spacing:-.035em}.channel-role{font-size:11px;color:var(--muted);margin-top:7px}.channel-do{font-size:13px;line-height:1.8}.channel-frequency{font-size:11px;margin-top:12px;color:var(--blue);font-weight:600}.channel-success{font-size:11px;color:var(--muted);line-height:1.8}.channel-success strong{display:block;color:var(--blue);font-size:10px;margin-bottom:7px}.channel a{font-size:11px;display:inline-block;margin-top:9px}.videos-heading{margin-top:70px}.video-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}.video{border:1px solid var(--line);border-radius:3px;overflow:hidden}.video summary{cursor:pointer;list-style:none;padding:28px 30px;position:relative;background:var(--pale);min-height:178px}.video summary::-webkit-details-marker{display:none}.video summary:after{content:'+';position:absolute;right:23px;bottom:23px;font-size:24px;line-height:1;color:var(--blue)}.video[open] summary:after{content:'−'}.video summary h4{font-family:var(--display);font-size:26px;font-weight:400;line-height:1.25;letter-spacing:-.025em;color:var(--blue);padding-right:20px}.video summary p{font-size:11px;color:var(--muted);margin-top:13px;padding-right:25px;max-width:450px}.detail-body{padding:25px 30px;font-size:12px;line-height:1.85}.detail-body p+p{margin-top:12px}.detail-body h4{font-size:11px;color:var(--blue);margin-bottom:10px}.detail-body ol{margin-bottom:19px}.detail-body>p>strong{color:var(--blue)}.website-section{margin-top:70px}.website-list{display:grid;gap:15px}.website-item{display:grid;grid-template-columns:210px minmax(0,1fr);gap:35px;padding:26px 30px;border:1px solid var(--line);border-radius:3px}.website-item h4{color:var(--blue);font-size:18px;line-height:1.45}.website-item p{font-size:12px;line-height:1.85}.website-item p+p{margin-top:12px}.website-item .finding-label{font-size:10px;display:block;color:var(--muted);font-weight:600;margin-bottom:4px}.website-item .example{padding-left:16px;border-left:3px solid var(--orange);margin-top:16px;font-size:12px;color:var(--blue)}.website-item a{font-size:11px;margin-top:12px;display:inline-block}
.competition-section{background:var(--pale);padding-block:100px}.discovery-layout{display:grid;grid-template-columns:1fr 1.05fr;gap:80px}.discovery-layout>div:first-child>p{font-size:13px;line-height:1.9;color:var(--muted);margin-top:18px}.discovery-layout h3{font-size:26px;color:var(--blue)}.discovery-layout>div:first-child>p.fineprint{font-size:11px}.discovery-chart{display:grid;gap:12px}.discovery-row{display:grid;grid-template-columns:105px minmax(0,1fr) 24px;gap:12px;align-items:center;font-size:11px}.discovery-name{font-weight:600;line-height:1.5}.discovery-name small{display:block;font-size:9px;color:var(--muted);font-weight:400}.discovery-track{height:20px;background:#dfeaf5}.discovery-fill{height:100%;background:#a1bfdb}.discovery-row.is-seba .discovery-fill{background:var(--blue)}.discovery-row.is-seba .discovery-name{color:var(--blue)}.discovery-count{font-size:13px;font-weight:650;color:var(--blue);text-align:right}.collaborations{margin-top:75px}.collaboration-list{display:grid;grid-template-columns:1fr 1fr;gap:22px}.collaboration{background:white;padding:28px 30px;border-radius:3px;border-top:3px solid #aec7df}.collaboration h4{font-size:23px;color:var(--blue)}.collaboration .status{display:inline-block;font-size:9px;color:var(--muted);margin-bottom:12px}.collaboration>p{font-size:12px;line-height:1.8;margin-top:13px}.collaboration>p strong{color:var(--blue)}.collaboration a{font-size:11px;font-weight:600;display:inline-block;margin-top:16px}.measurement-list{border-top:1px solid var(--line)}.measure{display:grid;grid-template-columns:1fr 1.15fr 1.15fr;gap:35px;border-bottom:1px solid var(--line);padding:26px 0}.measure h4{font-size:19px;color:var(--blue)}.measure .metric-label{display:block;font-size:10px;font-weight:650;color:var(--muted);margin-bottom:6px}.measure p{font-size:12px;line-height:1.85}.measure .how{grid-column:2/-1;margin-top:-17px;font-size:11px;color:var(--muted)}.honest-note{display:flex;gap:18px;padding:24px 30px;background:var(--orange-light);border-left:3px solid var(--orange);margin-top:35px}.honest-note>span{font-family:var(--display);font-size:26px;color:var(--blue);line-height:1.3}.honest-note p{font-size:12px;line-height:1.85;max-width:970px}
.method-section{padding-block:95px;background:#f5f9fd;border-top:1px solid var(--line)}.method-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px 65px}.method-grid h3{font-size:20px;color:var(--blue);margin-bottom:13px}.method-grid p{font-size:12px;color:var(--muted);line-height:1.9}.method-grid p+p{margin-top:12px}.method-details{margin-top:40px;border-block:1px solid var(--line)}.method-details summary{cursor:pointer;padding:22px 0;font-size:14px;font-weight:600;color:var(--blue)}.method-details .detail-body{padding:0 25px 25px}.source-block{display:grid;grid-template-columns:1fr 1fr;gap:70px;margin-top:65px}.source-block h3{font-size:25px;color:var(--blue)}.source-block>div>p{font-size:12px;color:var(--muted);margin-top:16px;max-width:440px;line-height:1.85}.source-block .button{margin-top:24px;font-size:11px;padding:13px 18px}.data-download{display:flex;margin-top:18px;font-size:11px;width:fit-content}.source-list{display:grid;gap:15px}.source-item{padding-bottom:14px;border-bottom:1px solid var(--line)}.source-item a{font-size:12px;font-weight:600}.source-item p{font-size:10px;color:var(--muted);margin-top:5px;line-height:1.7}.end-note{display:flex;justify-content:space-between;align-items:center;gap:40px;padding-block:38px}.end-note p{font-size:15px;color:var(--blue)}.end-note .text-link{font-size:12px;white-space:nowrap}footer{background:var(--deep);color:white;padding-block:35px}.footer-inner{display:flex;justify-content:space-between;align-items:center;gap:40px}.footer-inner .wordmark{color:white}.footer-inner p{font-size:10px;line-height:1.8;color:#c3d6eb}.footer-inner>a{color:white;text-decoration:none;font-size:11px}.load-error,.noscript{position:fixed;bottom:20px;left:20px;right:20px;padding:18px 25px;background:#fff1e7;border:1px solid #bd8051;color:#4d321e;z-index:50;font-size:13px}.load-error[hidden]{display:none}
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